Start with the Advisor's Alpha Checklist.

Coming Soon

The Advisor's Alpha Checklist

A framework for evaluating what good financial advice should include, based on Vanguard's research. Whether you work with an advisor or manage your own money, this checklist shows where real value comes from.

I'm finalizing it now. Subscribe to The Brief and I'll send it to you the moment it's ready.

Subscribe to get it →
The Advisor's Alpha Checklist
Jordan M. Whitledge, CFA®, CFP®
Tax-loss harvesting
Asset location optimization
Behavioral coaching
Rebalancing discipline
Withdrawal sequencing
Total-return approach
Spending strategy

Free tools and reading.

Worksheets to get you organized.

Simple, no-jargon worksheets for the fundamentals. Free to download.

Net Worth Worksheet

List what you own and owe to see your true financial position, and track it over time.

PDF · 10 min
Get it →

Cash Flow Worksheet

See where your money actually goes each month, and find room for what matters most.

PDF · 15 min
Get it →

Goal Planning Worksheet

Turn vague ambitions into specific, time-bound money goals you can actually act on.

PDF · 15 min
Get it →

How to Interview a Financial Advisor

The exact questions to ask, and the red flags to watch for, before you hire anyone.

Guide · PDF
Get it →

Financial Wellness Assessment

A quick, self-scored check-up across saving, debt, protection, and planning.

Self-assessment
Get it →

Interactive calculators, including a fee-impact tool, coming soon.

Books that shaped how I think about money.

The books I recommend most often to students, readers, and anyone who wants to think more clearly about investing, planning, and financial decision-making.

Investing & Markets

The Little Book of Common Sense Investing

John C. Bogle

The case for index investing, from the man who invented it.

A Random Walk Down Wall Street

Burton Malkiel

Why markets are efficient and what that means for your portfolio.

The Four Pillars of Investing

William Bernstein

Theory, history, psychology, and business of investing, all in one.

Winning the Loser's Game

Charles Ellis

Why not losing is more important than winning.

A Wealth of Common Sense

Ben Carlson

Simple, clear thinking about markets and money.

Stocks for the Long Run

Jeremy Siegel

The data behind long-term equity investing.

Behavioral Finance & Decision-Making

Thinking, Fast and Slow

Daniel Kahneman

The book that explains why smart people make bad financial decisions.

The Psychology of Money

Morgan Housel

Your relationship with money matters more than your IQ.

Misbehaving

Richard Thaler

How behavioral economics challenges everything we thought we knew.

Nudge

Thaler & Sunstein

Small design changes that lead to better financial decisions.